Many companies consider essential to obtain forecast of time series of uncertain variables that influence their decisions and actions. Marketing includes a number of decisions that depend on a reliable forecast. Forecasts are based directly or indirectly on the information derived from historical data. This data may include different patterns - such as trend, horizontal pattern, and cyclical or seasonal pattern. Most methods are based on the recognition of these patterns, their projection into the future and thus create a forecast. Other approaches such as neural networks are black boxes, which uses learning.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:236962 |
| Date | January 2011 |
| Creators | Beluský, Ondrej |
| Contributors | Bidlo, Michal, Schwarz, Josef |
| Publisher | Vysoké učení technické v Brně. Fakulta informačních technologií |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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