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Aristoteles na magnetickej rezonancii: Čo vedy o mozgu vedia o scenáristike / Aristoteles on MRI: Screenwriting through perspective of cognitive science

Our stories are not taking place in the cinema, but in the mind of viewer - that's basic idea behind this thesis.

Best tools for insight into the minds of people are coming from cognitive sciences, but their perspective is often ignored by screenwriters.

How does the pattern-seeking brain works? Which psychological effects can influence the first act of screenplay? What is an anchoring? What screenwriter needs to know about selling home bakery? What is
theory of mirror neurons and what it can teach us about an empathy? How much information is just too much? And how viewer's attention operates?

These questions and examples from author's own work attempt to describe how to look at screenwriter's craft through the cognitive perspective.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:251451
Date January 2015
CreatorsŠifra, Miroslav
ContributorsPOZZI, Jaroslav, KAJÁNKOVÁ, Lucia
PublisherAkademie múzických umění v Praze.Filmová a televizní fakulta. Knihovna
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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