The first chapter presents SKODA AUTO a.s. The second chapter deals with the theorethical background of automotive industry. Then the thesis deals with intersection with customer needs and car market in CR. The fourth chapter deals with introduction of czech car market. Fifth chapter: there is provided analysis of performance of czech family car market. Final part of thesis deals with recomendation how to rearrange the product portfolio.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:166028 |
| Date | January 2012 |
| Creators | Koláčná, Kateřina |
| Contributors | Lhotáková, Markéta, Chlup, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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