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Oceňování značky jako nehmotného majetku firmy / Valuation of a Trademark as an Intangible Property of a Firm

This diploma thesis engages in the growing importance of the industrial property in the present world. The aim of my work is valuation of a trademark as an intangible property of a firm. This work is divided into two parts. The first part of thesis describes term of trademark and brand, partition of intangible property in czech legislation. Follows describtion procedure of the specific trademark valuation. The second part of thesis describes the procedure of the specific trademark valuation using cost-method, relief from royalty method and multi-period excess earnings method. In conclusion of the thesis there are evaluations of using methods and procedures.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:10167
Date January 2008
CreatorsHadáčková, Lenka
ContributorsHesková, Marie
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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