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Multimedia opportunities in Hong Kong.

by Chau Wan-yung William, Wong Kwok-wai Steven. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaves [34-35]). / EXECUTIVE SUMMARY --- p.ii / LIST OF STATISTICAL CHARTS --- p.iv / ACKNOWLEDGMENTS --- p.v / Chapter CHAPTER 1 --- INTRODUCTION --- p.1 / Chapter 1.1 --- Background --- p.1 / Chapter 1.2 --- Definitions --- p.2 / Chapter 1.3 --- Characteristics --- p.4 / Chapter 1.4 --- Objectives --- p.5 / Chapter CHAPTER 2 --- RESEARCH METHODOLOGY --- p.7 / Chapter 2.1 --- Statement of Problem --- p.7 / Chapter 2.2 --- Exploratory Pilot Study --- p.7 / Chapter 2.3 --- Mail Questionnaire Survey --- p.9 / Chapter 2.4 --- Statistical Analysis --- p.11 / Chapter CHAPTER 3 --- INTERVIEW FINDINGS --- p.12 / Chapter 3.1 --- Echo Presentation Services Limited --- p.12 / Chapter 3.2 --- Cathay Pacific Airways Limited --- p.14 / Chapter CHAPTER 4 --- DATA ANALYSIS & FINDINGS --- p.16 / Chapter 4.1 --- Sample Characteristics --- p.16 / Chapter 4.2 --- Current Development of Multimedia --- p.18 / Chapter 4.3 --- The Future of Multimedia --- p.22 / Chapter CHAPTER 5 --- DISCUSSIONS - LIMITATIONS & INTERPRETATIONS --- p.27 / Chapter 5.1 --- Limitations --- p.27 / Chapter 5.1.1 --- Sampling Design --- p.27 / Chapter 5.1.2 --- Statistical Support --- p.28 / Chapter 5.2 --- Interpretations --- p.28 / Chapter CHAPTER 6 --- RECOMMENDATIONS --- p.32 / BIBLIOGRAPHY / APPENDIX I: QUESTIONNAIRE SAMPLE / APPENDIX II: STATISTICAL CHARTS

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319069
Date January 1993
ContributorsChau, Wan-yung William., Wong, Kwok-wai Steven., Chinese University of Hong Kong Graduate School. Division of Business Administration.
PublisherChinese University of Hong Kong
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, v, 33, [70] leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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