This thesis investigates the dynamics of knowledge transfer between cultures within multinational firms, with a particular emphasis on subsidiaries located in Sweden and Romania. This study investigates how subsidiaries adjust corporate knowledge to fit local cultural contexts through semi-structured interviews with participants from a range of sectors. It also looks at the wider effects of these changes on organizational knowledge transfer processes. The research methodology used is qualitative research. The data indicates that local cultural and regulatory variations have an impact on knowledge transfer tactics. Different techniques to integrating and adjusting corporate knowledge are shown by companies in Sweden and Romania, which reflect different operational and cultural contexts. The results show how subsidiaries improve their strategic positioning and operational efficacy within the multinational framework by utilizing both local and global advantages. The study's methodology involves using thematic analysis to analyze the gathered interview data in order to provide a deeper understanding of the mechanisms underlying cross-cultural knowledge transfer. The main results suggest that the effectiveness of knowledge transfer is heavily dependent upon the ability to navigate and incorporate local cultural characteristics alongside international standards. By offering empirical insights into the difficulties and methods of knowledge transfer within Eastern European contexts, which are less studied than those in the West, this study adds to the body of literature already in existence. Additionally, it has useful ramifications for global firms looking to maximize knowledge management in various cultural contexts.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hj-64889 |
| Date | January 2024 |
| Creators | Domsa, Tudor, Junghausz, Gergö |
| Publisher | Jönköping University, Internationella Handelshögskolan |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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