This qualitative, soft-systems case study examined the digital strategy development process at a large Midwest art museum in the United States. The study explored the process of working together to create the strategy, the role of education, and the general form of the development process through a soft systems lens. The findings of this case study include the importance of open communication and organizational flexibility in order to arrive at a digital strategy, the importance of an outside consultant to guide the process, and the role of the educator as an advocate for big picture thinking in the process. While this study provides an in-depth look at digital strategy development, further research is necessary to understand the long-term effects and success of digital strategies in the art museum. Regardless, this study argues for opportunities for digital strategy development in smaller to mid-sized museums, placing educators as important advocates of evaluation of the digital strategy process, and maintaining organizational flexibility in developing digital strategies. / A Dissertation submitted to the Department of Art Education in partial fulfillment of the requirements for the degree of Doctor of Philosophy. / Spring Semester 2019. / March 1, 2019. / art museum, digital strategy, soft systems, systems thinking / Includes bibliographical references. / Ann Rowson Love, Professor Directing Dissertation; Paul Marty, University Representative; Pat Villeneuve, Committee Member; Jeff Broome, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_709746 |
| Contributors | Eudy, Victoria Nichole (author), Love, Ann Rowson (Professor Directing Dissertation), Marty, Paul F. (University Representative), Villeneuve, Pat (Committee Member), Broome, Jeff (Committee Member), Florida State University (degree granting institution), College of Fine Arts (degree granting college), Department of Art Education (degree granting departmentdgg) |
| Publisher | Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text, doctoral thesis |
| Format | 1 online resource (182 pages), computer, application/pdf |
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