The aim of this thesis is to suggest a methodics for using colors in marketing and this methodics demonstrate in practice on the specific products of graphic design. To obtain information is used questionnaire investigation. For further determine behaviour of people, their opinions and attitudes is with the part of the respon-dents completed the questionnaire personally with the space for discussion. The results are statistically and graphically analyzed. The attention of the work itself is devoted to the presentation of the marketing research results and to the proposals of methodics for using colors. This methodics is applied to specific products of graphic design.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:176956 |
| Date | January 2014 |
| Creators | Dreslerová, Nikola |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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