This thesis deals with consumer behavior on the mobile phone market. It focuses on identifying the factors that influence consumers in their purchase behavior and describes their purchase decision process. To determine consumer behavior was used a questionnaire survey on a sample of 508 respondents. This quantitative survey was complemented by interviews of 39 respondents. The data were being collected in April 2013. All the results were the basis for the compilation model of consumer behavior on the mobile phone market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:176986 |
| Date | January 2014 |
| Creators | Machaníček, Lukáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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