This diploma thesis is focused on strategic behaviour of e-shops from the customer's point of view. The aim of this thesis is to evaluate the strategic position of companies that focus on online sales of electronics, based on their strategic behaviour from the customer's point of view. Terms of e-commerce, strategy, strategic management and online shopping behaviour are explained in the theoretical part of the thesis which is based on literature research. The practical part evaluates the factors that influence the customer when shopping online. Furthermore, selected indicators of financial analysis were evaluated. Based on the obtained results, the strategic position of selected e-shops was determined. There are recommendations for e-shops in the conclusion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:426322 |
| Date | January 2019 |
| Creators | Chalupová, Sylva |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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