KOPŠÍKOVÁ, MONIKA. On-line consumer behaviour buying natural cosmetic products. Brno, 2019. Diploma thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor Ing. Stanislav Mokrý, Ph.D. Submitted diploma thesis deals with the issues of women consumer behaviour while buying natural cosmetics on-line. Eye tracking and controlled in-depth interview were the main research methods which were used to identify factors and motives which influence buying decisions. The attention was paid to preferences and the aim was also to find out the purchase places of cosmetics products including the reasons of natural cosmetics preferences. The aim of the diploma thesis was achieved by the analysis of the factors. For instance, suggestions with appropriate recommendations for marketing communication subjects who do on-line business on the market with natural cosmetics.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:428757 |
| Date | January 2019 |
| Creators | Kopšíková, Monika |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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