KOZÁKOVÁ, I. The use of music in selected types of stores. Diploma thesis. Brno: Mendel University in Brno, 2017. The diploma thesis focuses on the use of music in selected types of stores. To evaluate the current state, store visits (n = 62) were selected. To find out how consumers perceive background music and how it affects them, a questionnaire survey, conducted in laboratory conditions (n = 104) and in-depth interviews (n = 41), were used. Respondents were aged 18-30 years. On the basis of the data obtained, the impact of music on the customer in the business environment was determined. There was no evidence of dependence between product price evaluation and the presence of reproduced music in a laboratory experiment. The research results enabled within the target group to formulate appropriate recommendations for the vendors.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431572 |
| Date | January 2017 |
| Creators | Kozáková, Ivana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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