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Propagace Polska jako destinace cestovního ruchu v komparaci s vybranými státy Evropy / Adveritising of Poland as a destination of tourism in comparison with chosen European countries

The aim of the thesis was to describe how Poland is promoted as a destination of tourism in the Czech Republic and to comprave the way to the other neighbouring countries. The first chapter is focused on the economical profile of Poland, the second chapter contains characteristics of Poland as a destination of tourism and the chapter is finishe by the SWOT analysis of Polish tourism. The third chapter deals with the ways of promotion of Poland and other neighbouring countries in the Czech Republic and follows the activities in three fields -- activities of national agencies for tourism, cultural institutes and performing of public diplomacy in the Czech Republic.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192689
Date January 2013
CreatorsJarmová, Jitka
ContributorsAbrhám, Josef, Kalábová, Markéta
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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