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Využití stratifikačních vrstev národního jazyka v reklamách / Utilization of stratification layers national language in advertising

The thesis deals to using stratification layers of a national language in advertisement. The theoretical part introduces a history and development of advertising, points out legislative adjustments and describes a marketing comunication. The part devoted on vocabulary focuses on changes and nowadays progress. In next part there are introduced other vocabulary layers and there are showed mistakes on specific advirtisment too. The empirical part introduces a project for elementary school students and a research complied from questionare. Results are subjected to analisys a compared with defined hypothesis in advance. All thesis focuses on perception of individual parts of and national language by adolescents and adult recipients too.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:381186
Date January 2016
CreatorsMARKOVÁ, Simona
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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