<p>Title: What women want – a study about young men’s self-presentation on the on-line dating site Spray Date.</p><p>Authors: Anna Tuvehagen & Josefin Hult</p><p>Tutor: Lena Widding-Hedin</p><p>Purpose: Our main purpose was to identify implicit norms and ideals for masculinity in young men’s advertisements on the on-line dating site Spray Date.</p><p>Questions: How do the men present themselves on Spray Date and what do they accentuate in their advertisements? What kind of relationship do the men hope to establish and what qualities and attribute do they look for in women? Are there any notable differences and similarities regarding our findings of ideals and the ones in previous research?</p><p>Method: In order to answer our questions we chose 100 advertisements made by men in the age 18 to 25. To analyse the advertisements we used a qualitative content analysis, however we have some quantitative elements.</p><p>Main results: The men in our study are searching for love on Spray Date and usually describe themselves as nice, cheerful, decent guys with good sense of humour. Although, spare-time interests and activities are what the men mainly focus on. Their interests are broad and all sorts of combinations occur why it is difficult to place the men in categories. Overall our study shows a more “soft”or “feminine” masculinity as ideal than the traditional masculinity in previous research. The men are sensitive in many ways, they give priority to family and friends, and they appreciate cosiness and have an emotional side. However, it can also be a way of trying to attract women.</p><p>Key words: Masculinity, young men, gender, norms, on-line dating, self-presentation</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hik-457 |
| Date | January 2008 |
| Creators | Tuvehagen, Anna, Hult, Josefin |
| Publisher | University of Kalmar, School of Human Sciences, University of Kalmar, School of Human Sciences, Humanvetenskapliga institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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