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Previous issue date: 2006-05-19 / The objective of this research is the verification of the competition in the intecity market, after the entrance of new competitors (vans and microbus) regulated and clandestine. For verification of this new view was effected one research of documentary character for the knowledge of the regulation and exploratory character of the system Natal - territory of the Serid?, for thus in making will know this problematic, well as its characteristics, attractivenesses and development of the territory of the Serid?, and its link with the Capital (Natal). Later, through a descriptive exploratory research of the type survey with the passengers to know as these are being taken care and its satisfaction in relation to the regulated companies. With the drivers if focus effected one group, and with the staff of the of sale ticket a research survey, aiming at to know the strategies used for the only company of bus that takes care of the territory of the Serid?, the implantation of these and the consequence of the user. In accordance with the generic tipologia of Porter and its strategies, were perceived that the bus company adopted the strategy of price leadership being competitive, using to advantage its bigger space in the market, already vans and the microbuses with its limited participation bet in a strategy of "differentiation" in its service, effecting faster trips and in the strategy of "approach" we find the not regulated services earn the service to the taste of the user / O objetivo desta pesquisa ? a verifica??o da competi??o no mercado intermunicipal, ap?s a entrada de novos concorrentes (vans e micro?nibus) regulamentadas e ou clandestinas. Para verifica??o deste novo panorama efetuo-se uma pesquisa de car?ter documental para o conhecimento da regulamenta??o e car?ter explorat?rio do sistema Natal Regi?o do Serid?, para assim nos familiarizar com sua problem?tica, bem como suas caracter?sticas, atratividades e desenvolvimento da regi?o do Serid?, e seu elo com a Capital (Natal). Posteriormente, se realizou uma pesquisa explorat?ria descritiva do tipo survey com os passageiros para saber como estes est?o sendo atendidos e sua satisfa??o em rela??o ?s empresas regulamentadas. Com os motoristas se efetuou um focus group, e com o pessoal do guich? uma pesquisa survey, visando conhecer as estrat?gias utilizadas pela ?nica empresa de ?nibus que atende a regi?o do Serid?, a implanta??o destas e o reflexo do usu?rio. De acordo com a tipologia de Porter e suas estrat?gias gen?ricas, percebeu-se que a empresa de ?nibus adotou a estrat?gia de lideran?a de pre?o para ser competitiva, aproveitando a sua melhor coloca??o no mercado, j? as vans e os micro?nibus com sua limitada participa??o apostam numa estrat?gia de diferencia??o no seu servi?o, efetuando viagens mais r?pidas e na estrat?gia de enfoque encontramos os servi?os n?o regulamentares ganha no servi?o ao gosto do usu?rio
| Identifer | oai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/14997 |
| Date | 19 May 2006 |
| Creators | Due?as, Miguel Alfredo Flores |
| Contributors | CPF:13050249404, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4781130E8, Ramos, Rubens Eug?nio Barreto, CPF:00907736750, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4784139P6, Freitas, An?sio Brasileiro de, CPF:12704423415, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4781153A3, Santos, Enilson Medeiros dos |
| Publisher | Universidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Engenharia de Produ??o, UFRN, BR, Estrat?gia; Qualidade; Gest?o Ambiental; Gest?o da Produ??o e Opera??es |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN |
| Rights | info:eu-repo/semantics/openAccess |
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