The aim of Master thesis is to cover the main aspects of introducing the new product for the market and to use them while making the research of UAB „Mažoji rūtelė“ opportunities to enter the market with its new product. Analytical part of final paper covers the analysis of Lithuanian and foreign authors’ scientific literature according to the topics of innovations, new products’ development and implementation. The second part of the work includes the analysis of the research on customers behavior concerning confectionary made. Third part or the thesis covers the evaluation of the performance of UAB “Mažoji rūtelė” on the feasibility of adaptation. It consists of the review of the company’ performance, the internal and external environment. The evaluation of the potential demand was made based on both – qualitative and quantitative aspects.
| Identifer | oai:union.ndltd.org:LABT_ETD/oai:elaba.lt:LT-eLABa-0001:E.02~2006~D_20060609_173545-93550 |
| Date | 09 June 2006 |
| Creators | Raudonis, Zigfridas |
| Contributors | Stankevičienė, Jūratė, Ruškus, Jonas, Vaškelaitis, Vytautas, Juknevičienė, Vita, Dagytė, Ina, Dubinas, Valentinas, Merkys, Gediminas, Siauliai University |
| Publisher | Lithuanian Academic Libraries Network (LABT), Siauliai University |
| Source Sets | Lithuanian ETD submission system |
| Language | Lithuanian |
| Detected Language | English |
| Type | Master thesis |
| Format | application/pdf |
| Source | http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060609_173545-93550 |
| Rights | Unrestricted |
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