Restaurant industry and marketing plan for Studio Thai restaurant

Description

This project focused on restaurant industry analysis, start-up requirements, planning decisions, human resource management and restaurant marketing strategies. A marketing plan has been developed for the purposes of opening Studio Thai in the near future.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/2603
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=3620&context=etd-project

Tags

Restaurant management

Restaurants -- Marketing

New business enterprises -- Planning

New business enterprises -- Marketing

Restaurants -- California

Management by objectives

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-3620
Date	01 January 2004
Creators	Pitisom, Yingluck
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project