A research report submitted to the Faculty of Commerce, Law and Management,
University of the Witwatersrand, in partial fulfilment of the requirements for the degree of
Master of Management with specialisation in Entrepreneurship and New Venture Creation. University of the Witwatersrand, Johannesburg, March 2016 / New technology-based firms (NTBFs) or technopreneurs are assumed to be one of the most important sources of economic value creation and development. Apart from bringing innovation with high growth and impact potential, NTBFs are faced with high uncertainty and demand a supporting environment that enhances firm’s performance. It can be concluded that new firms or new incubatees operate in competitive settings and demand systems that aid them to realize sustainable growth. Globally, there is a well-established body of knowledge that scrutinizes factors and relationships between factors that enhance NTBFs innovation performance. Majority of existing literature concurs that there are numerous variables of factors that can influence the product or service performance in respect to turnover. Within sub-Saharan Africa, technology incubation support programmes are seen as factors that affect a firm’s performance. However, the rise of NTBFs, the startups concept and technology incubator practices are all very much in their infancy in South Africa.
From this point of view, it is significant to qualify the existing global body of knowledge to Gauteng’s context in order to identify the right mix factors impacting innovation performance of new technology-based firms. Factors such as survival, research and development (i.e. R&D propensity) and technological capability are seen as levers that impact new technology-based firm’s innovation performance. In a narrow sense, in this study, we aim to extend existing research by identifying determinant factors related to survival, R&D propensity and technological capability as independent variables; and analyse the nexus of these factors and innovation performance, the independent variable.
We prudently identify startup firms that are in technology and embrace innovations while most of these new startups are still in an early development stage and receive comprehensive investment from university or government innovation in Gauteng. A total of 206 NTBFs were surveyed. Initially, the study employs exploratory factor analysis to first estimate the underlying variables and estimate of latent loadings. Subsequently, the correlations between survival, technological capability, R&D propensity and innovation performance measurements were tested.
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The findings suggest that there is no relationship between the number of years under the incubation management and producing new products and services that firms can launch to new market to gain profits in order to survive. Particular, in South Africa, the technology incubator movement is still in an infancy stage; hence for firms starting new ventures and producing products, it is difficult. The evidence from this study also found no relationship between survival (i.e. access to knowledge and collaboration) and innovation performance i.e. turnover. On the other hand, it was expected that investing vigorously in R&D would create patents, publications, products and services which would impact turnover. In opposition, the empirical results found no statistical relationship between R&D propensity and turnover. Our results should also be interpreted in the broad sense; measuring R&D propensity should be viewed with the understanding of complexity in measuring R&D impact to turnover. The study also found no relationship between marketing and firm turnover. Although theoretical studies suggest applying marketing capability is a key in launching and commercialising innovations, these firms tend to place more focus on product developments and pay less attention to marketing capabilities.
Consistent with existing literature, the study found that there is a positive relationship between technological capability - innovativeness and innovation performance i.e. turnover. This is in line with the researcher’s position that generation, developing and implementation of new ideas leads successful performance of innovation, while we have contended that adapting or modifying existing technologies, emphasising introduction of new products, marketing of tried and true technologies and using previous research to implement technologies as determinant factors to technological capability (i.e. Technology Adaptation) impacts innovation performance. The results of the study concluded that there is a relationship between Technology Adaptation and innovation performance. In regards, competitive environment, the study found that no relationship between introducing innovation ahead of competitors and innovation performance. It was expected that these firms would avoid taking risks, these firms are not equipped with resources to experiment innovation methods or lead in new market identification.
The empirical evidence generated from this study is significant and contributes to the existing body of knowledge for this reason: the study advances literature of measurements of innovation performance which varies from one study to the other. / GR2018
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:wits/oai:wiredspace.wits.ac.za:10539/23841 |
| Date | January 2016 |
| Creators | Ndlovu, Wonder |
| Contributors | Ndlovu, Wonderboy Innocent |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | Online resource (xi, 123 leaves), application/pdf |
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