The thesis analyses process of launching a new financial product of Conseq Investment Management, a.s. The new product is Investment mortgage. Theoretical part describes parts of the launching, process of adaptation and marketing mix. In practical part is introduced company Conseq Investment Management, a.s. and its basic products. There is described process of launching the product Investment mortgage. At the conclusion there are suggested a few recommendations for the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9260 |
| Date | January 2008 |
| Creators | Opatová, Barbora |
| Contributors | Koudelka, Jan, Siuda, Richard |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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