Return to search

Vliv domácích a zahraničních ekonomických událostí na sledovanost českého televizního zpravodajství / Influence of domestic and foreign economic events on viewership of TV news in Czech republic

This work represents the research of television audience of news programs in Czech Republic during the years 2008 to 2013 in order to capture the possible preference for specific viewers areas of economic events, or information. For the needs of econometric time-series analysis is assembled basic model, which is individually applied to a total of five time series of news programs. Econometric estimates suggest that key events increasing viewership of Czech news programs are riots and demonstrations in the territory of Czech Republic, with a positive effect on the ratings of up to 4.1%, or home catastrophic events that increase viewership up by 4.6%. The world macroeconomic events showed the negative effect of up to 2.4% for viewership of television news.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193008
Date January 2015
CreatorsProcházka, Jan
ContributorsStroukal, Dominik, Tříska, Dušan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0015 seconds