This diploma thesis focuses on the topic of Instagram accounts of media companies in the context of news values. It studies how selected media companies choose their content for Instagram accounts, and what news values are crucial to them when picking their posts. The aim of the work is the analysis of the dominant news values and the description of the specifics of Instagram contents. Using a combination of quantitative content analysis of Instagram posts of monitored media accounts and qualitative structured interviews with administrators and editors of Czech media newsrooms profiles, the author tries to answer research questions and confirm or disprove the hypotheses. The conclusions of the thesis show that the Instagram environment is highly competitive for news organizations with pressure on the speed and attractiveness of their posts. Therefore, the news media use various opportunities, which their Instagram account allows them, to satisfy their audience or attract new followers. However, the monitored sample does not confirm the existence of cross-prevalent dominant news values, or universal posts or topics that would be used by the media on Instagram.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:448084 |
| Date | January 2021 |
| Creators | Tichá, Radka |
| Contributors | Géla, František, Jirků, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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