In recent years, due to the popularity of smart phone, the mobile application store are loved by consumers, making an increasing number of about 40 mobile application stores around the world. Mobile applications store offers a wide range of applications, software programs, content and services, such as games, tools, music, entertainment, books, etc., allowing consumers to use free or paid downloads. A variety of choices meets all aspects of consumer demand that changes the original value provided by phone service.
However, it is doubly difficult to make one software standing out from the number of the many applications and thus increasing the amount downloaded made by consumers. Even if the store offers different kinds of marketing methods to assist the software increasing exposure opportunities, but still not enough.
The goal of this study is going to improve the visibility of the software. After comparing the various media channels, finding the appropriate promotional channel for mobile applications is social media. Then by two cases analyzed understands the marketing effect through social media. By the aforementioned, this study sorts out the appropriate exposure development model of mobile applications software. First, software developers choose the appropriate software to create pages by being promoted software attributes and the media habits of target segments. Second, building blog provides consumers with more complete software and activities information to make up for other types of social media which is not entirely on message passing. Third, the software developer integrates the related sites, including blog, social media, or website to help the update information to be obtained on all relevant sites.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0714111-135459 |
| Date | 14 July 2011 |
| Creators | Chiu, Yu-chun |
| Contributors | Tsuang Kuo, Ping-Yi Chao, Hueimei Liang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0714111-135459 |
| Rights | not_available, Copyright information available at source archive |
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