This thesis was the result of a study conducted for the call-centre at the Workers'
Compensation Board of British Columbia (WCB). The management at WCB wanted to
understand the nature and pattern of calls at their newly opened call-centre. The purpose
of this was to provide an efficient customer service while streamlining the flow of calls
coming to the call-centre.
An extensive data collection exercise was undertaken at the call-centre and two other
units of WCB with which the call-centre interacts. The data analysis revealed that a
high proportion of calls were related to transfers to these departments. There were also
calls related to routine inquiries on claim payment cheques and forms that could
potentially be handled by a well designed IVR system.
Based on this understanding the development of an effective IVR system was proposed to
address the problems that were discovered through documenting the nature and pattern of
calls. An extensive review of literature was undertaken to design a new system according
to the standard industry guidelines suggested by the best practices and customized to
WCB's business needs. Two alternate scripts were developed after analysing the source
and purpose of calls to WCB. One was 'person specific' and the other was 'task specific'.
The two scripts were tested on students at WCB through a computer-based IVR
simulation. The results of the student survey provided evidence that introducing
additional options and use of simple and clear instructions in the new scripts could
potentially in fact address the problems discovered in the study and they were preferred
over the existing WCB script. The IVR simulation is reconfigurable and can be used in
future studies to gather further evidence in support of the results obtained in this thesis as
well as refine scripts before putting them in a production mode. / Business, Sauder School of / Marketing, Division of / Graduate
| Identifer | oai:union.ndltd.org:UBC/oai:circle.library.ubc.ca:2429/9198 |
| Date | 05 1900 |
| Creators | Mehra, Gaurav |
| Source Sets | University of British Columbia |
| Language | English |
| Detected Language | English |
| Type | Text, Thesis/Dissertation |
| Format | 14391182 bytes, application/pdf |
| Rights | For non-commercial purposes only, such as research, private study and education. Additional conditions apply, see Terms of Use https://open.library.ubc.ca/terms_of_use. |
Page generated in 0.0017 seconds