The Master´s thesis aims to assess the overall CSR strategy of Tesco by using KORP analysis. It also evaluates the CSR projects of the company through media analysis. Research has shown that the company is targeting its activities to social and environmental pillar. They are both ranked above average . The economic pillar has the potential to be improved, therefore there are some recommendation how to achieve it . The work points to effectively set CSR strategy of the company
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264347 |
| Date | January 2015 |
| Creators | Pancheva, Yana |
| Contributors | Legnerová, Kateřina, Koukolíček, Václav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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