The aim of the thesis is to explore the potential of Slovak exports of traditional products in selected foreign markets and identify suitable target group of customers for Slovak traditional products. The work is divided into three parts. The first chapter provides the theoretical basis of exports to foreign markets. The second chapter deals with traditional products in the world and Slovakia. In the third chapter we examine the potential of traditional cheese products from Slovakia in selected foreign markets and essential basis for the development of the theme is questionnaire survey focused on perceptions of respondents toward traditional products in a particular country.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:196950 |
| Date | January 2012 |
| Creators | Grofčík, Lukáš |
| Contributors | Taušer, Josef, Žiaček, Jozef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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