The Master's Thesis deals with the motivation of art patrons, with a special emphasis on contemporary patrons promoting art and culture in the Czech environment. The theoretical part focuses on defining the basic terminology and presents selected studies of volunteering and donation in the non-profit sector with a special focus on culture. The current status in this field is described from the general economic aspects of the support of arts in the Czech Republic to the psychological aspects of individuals. The second part of the thesis is devoted to the patronage of art and introduces the most important patrons of art, considering the historical context and development of the patronage in the history of Czech art. The practical part is based on the media analysis and the interview analysis and the resulting summary of the motivation of the patrons of art.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359486 |
| Date | January 2017 |
| Creators | Jirková, Kateřina |
| Contributors | Pauknerová, Daniela, Hanzlík, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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