The Thesis deals with customer survey preferences in area of cable management and framing systems in the Czech market. Inquiry will end in recommendations for the company, which intends to launch a new product and widen its line of products. Theoretical part deals with marketing instruments and marketing research
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221647 |
| Date | January 2008 |
| Creators | Dvořáková, Markéta |
| Contributors | Kužel, Vilém, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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