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The influence of evoked nostalgic memories on consumers' response to brand communications

Zugl.: Kiel, Univ., Diss., 2009

  1. http://d-nb.info/996245596/04
Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/466124479
Date January 2009
CreatorsGal, Steffi
PublisherGöttingen Cuvillier***99892
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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