This diploma thesis deals with the evaluation of recreational potential and potential of tourism in the selected area of the Protected Landscape Area Zdar Hills. Thesis includes a literary research on "Tourism", "Sustainable Tourism", "Recreation" and "Methodology of evaluation of the recreational potential of the landscape and the potential of tourism in the Czech Republic and abroad". The practical part of the thesis describes the characteristics of the area of interest for which the cadastral area of New Town in Moravia was chosen. The area of interest is evaluated from the point of view of tourism potential according to selected methodology of evaluation of tourism potential by Bina (2002). Finally, a SWOT analysis of the area of interest was carried out and on the basis of the information obtained, measures were proposed to optimize the recreational potential of the selected area.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:430856 |
| Date | January 2017 |
| Creators | Václavková, Klára |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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