This diploma thesis is focused on evaluation of innovative plan after two years from start up in selected company in beer market in the Czech Republic. The innovation consisted in upgrade of can line. Evaluation of the situation in domestic market with beer in period before upgrade of the filling line was done in the first part of the thesis. The part deals with consumer preferences buying beer in different packaging types in off - trade in years 2010 - 2013 with focus on can segment. And with risk analysis associated with the modernization, which could jeopardize the business plan. In the second part were evaluated methods and results of financial analysis used by company when made the investment decision. The financial analysis was calculated based on estimated sales of beer and beermixes sold in cans. In the final part was evaluated situation in domestic market with beer in period after the modernization of filling line. Beer sales in consumer's packaging in the years 2010 - 2015 was evaluated and financial analysis was actualised based on achieved operating results.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262998 |
| Date | January 2017 |
| Creators | Uhl, Daniel |
| Contributors | Kovářová, Kateřina, Jaroslav, Jaroslav |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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