The thesis focuses on creating a business plan for e shop with business accessories and verification of its competitiveness and potential for further development. The thesis is divided into theoretical and practical part. The theoretical part provides basic theoretical knowledge needed to develop the business plan. The practical part is focused on writing the business plan for the e shop BusinessStyle.cz. The plan includes an introduction, purpose and position of the document, summary, description of business opportunities, company and key personalities and analysis of market, customers, competitors and suppliers. Marketing and sales strategy and implementation project plan is based on this information. The thesis is closed by financial plan that allows evaluation of the project.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193834 |
| Date | January 2014 |
| Creators | Hlaváčková, Kateřina |
| Contributors | Habrmanová, Blanka, Srpová, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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