The focus of master’s thesis is to examine current possibilities of electronic marketing and means of their utilisation. The thesis analyses various methods of internet marketing and process of planning e-marketing strategy, including the possibilities of measuring its success.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223108 |
| Date | January 2011 |
| Creators | Čermák, Milan |
| Contributors | Horváth, Martin, Dvořák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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