The diploma thesis deals with the issue of personal data protection in the field of marketing. The aim of the thesis is to propose recommendations that will ensure that the marketing department of the selected company complies with the General Data Protection Regulation (GDPR). The literature review focuses on the legal grounding of personal data protection, the General Data Protection Regulation and the definition of terms that are directly related to the issue. Attention is also paid to the context of marketing activities with the processing and protection of personal data. The own research analyses the level of personal data protection in the marketing department of the selected company, which is then compared to the requirements of the current legislation on personal data protection. At the end of the thesis, the necessary corrective measures are proposed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:429007 |
| Date | January 2019 |
| Creators | Kvardová, Lucia |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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