<p>Private individuals can voluntarily buy EU Allowances (EUA) in order to remove them from the European Union Greenhouse Gas Emission Trading System (<em>EU ETS</em>)<em>.</em> It leads to progressive reduction of total carbon dioxide emissions in Europe. Kalmar Energi offers customers to obtain one EUA (equivalent to one ton of CO<sub>2</sub>) per year by paying 25 SEK a month as a KlimatEl-supplement. The purpose of this research is to examine the customers’ attitudes in the issue of climate compensation and trying to define the reasons behind their choices.</p><p>The results of the quantitative questionnaire were analyzed by using descriptive and analytical statistical methods and have shown some correlation between customers’ ages and decisions to accept or not the offer of KlimatEl. The gender and attitudes about everyday environmentally friendly behavior allows us to segment this group. The strongest motivation for investment in KlimatEl appeared to be awareness of the negative consequences caused by climate changes and the feeling of threat to human health and welfare. The main reasons to decline the offer of KlimatEl is skepticism about the system of emissions trading, distrust of the efficiency of this act and also a lack of confidence in the energy company.</p><p>Knowledge of carbon offsetting is surprisingly weak among KlimatEl customers. Their willingness to do something morally right and to support the energy company explains their commitment more than their knowledge of the ecological impact of this act or desire to be a part of the green trend. The result of this research shows the need for efficient information building a correct and positive perception of KlimatEl as a product and even of Kalmar Energy’s environmental work.</p><p> </p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:lnu-6939 |
| Date | January 2010 |
| Creators | Pozdeeva, Olga |
| Publisher | Linnaeus University, School of Natural Sciences |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, text |
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