Diploma thesis is focused on the implementation of customer relationship management and Business Intelligence solutions in the small business company using open source technologies. Main objective of the thesis is implementation of CRM and Business Intelligence and evaluation of usability of these solutions. Thesis describes basic elements of these solutions. For the setting up metrics is using Balanced Scorecard. In the next part of this thesis is designed the whole Business Intelligence including the creating of data model and OLAP cubes using open source technologies. Theoretical background is described in the first part of thesis. There are defined basic terms from scope of strategic management using Balanced Scorecard, CRM and Business Intelligence. Thesis demonstrates using and creation of the whole Business Intelligence solution. There are also evaluated difficulties in implementation of these products. In thesis is designed data warehouse and the whole solution including reports.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:19095 |
| Date | January 2009 |
| Creators | Ullrich, Jan |
| Contributors | Novotný, Ota, Dušek, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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