Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent

Description

Thesis (Ph. D.)--Ohio State University, 2003. / Title from first page of PDF file. Document formatted into pages; contains xv, 159 p.; also includes graphics (some col.) Includes bibliographical references (p. 152-159). Available online via OhioLINK's ETD Center

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1. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1054007801

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/60518709
Date	January 2003
Creators	Nikam, Prashant Tukaram,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Connect to this title online