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An Exploratory Study of the Information Search Stage of the Consumer Decision Process: Based on Elderly Consumers' Selection of a New Housing Bundle

This dissertation deals with the decision-to-move process of elderly persons—from a marketer's perspective. The central problem addressed is the lack of empirical knowledge concerning the factors and influences associated with the information search process of elderly persons in making a residential move decision. The purpose was to investigate and understand the key factors and influences which are viewed as important by elderly individuals in their search for and use of information.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc278396
Date05 1900
CreatorsJudd, Vaughan C. (Vaughan Charles)
ContributorsCoe, Barbara J., Thompson, Kenneth Neil, Welch, Joe Lloyd, Fairchild, Thomas J., Eve, Susan Brown
PublisherUniversity of North Texas
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatix, 290 leaves, Text
RightsPublic, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Judd, Vaughan C. (Vaughan Charles)

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