This dissertation deals with the decision-to-move process of elderly persons—from a marketer's perspective. The central problem addressed is the lack of empirical knowledge concerning the factors and influences associated with the information search process of elderly persons in making a residential move decision. The purpose was to investigate and understand the key factors and influences which are viewed as important by elderly individuals in their search for and use of information.
Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc278396 |
Date | 05 1900 |
Creators | Judd, Vaughan C. (Vaughan Charles) |
Contributors | Coe, Barbara J., Thompson, Kenneth Neil, Welch, Joe Lloyd, Fairchild, Thomas J., Eve, Susan Brown |
Publisher | University of North Texas |
Source Sets | University of North Texas |
Language | English |
Detected Language | English |
Type | Thesis or Dissertation |
Format | ix, 290 leaves, Text |
Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Judd, Vaughan C. (Vaughan Charles) |
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