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A Comparison of Elderly Segments on Prepurchase Information Sources

The purpose of this research was to determine if differences exist between the young/old (55-74) and the old/old (75+) regarding external search behavior and the importance of information sources.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc278147
Date08 1900
CreatorsUtecht, Richard Lee
ContributorsCoe, Barbara J., Eve, Susan Brown, Starling, Jack
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatix, 170 leaves, Text
RightsPublic, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Utecht, Richard Lee

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