This diploma thesis is about oligopolistic competition of major retail chain operating on czech market in the food retail sector. Except mathematical prediction of the current retailers revenue-per-square meter growth, this work also mentions companies that decided to leave the Czech market for various reasons, like bad profits and wrongly determined business goals, change of strategy, etc. Main focus of this paper is the development of the retail sales market and examining if there is forming or already is, an oligopol with a dominant company. The market development is analysed based on freely available sources (published profits and annual reports). Total revenues of each retail chains are compared with details about disponible sales area and are displayed in graphs for better image; in the notes there are also details about individual acquisitions. Based on this development, the possible future development of revenue-per-square meter of sales area is mathematically derived.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:257881 |
| Date | January 2017 |
| Creators | Pilousová, Markéta |
| Contributors | Šrédl, Karel, Hana, Hana |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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