The Diploma thesis is focused on creating a business plan for establishment of a portal for conducting tour guide services. The aim is to take advantage of the ever-growing trend in providing online tourism services. The first two chapters are devoted to theoretical knowledge and premises. First, we provide the general definition of tourism. The general characterization of tourism services follows together with a more detail account of tour guide work as such. The first part also includes information concerning internet portals and tourism trends for 2016. The second chapter deals with the business plan and its structure. The third part contains the actual business plan with all its essentials such as a description of the product and its functionality, potential markets, a competition analysis, a marketing strategy, an implementation plan and a financial plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:205748 |
| Date | January 2014 |
| Creators | Tomášková, Tereza |
| Contributors | Petrů, Zdenka, Vaško, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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