This thesis provides comprehensive insight into the current status of e-commerce usage among chosen small and medium sized hotels in South Bohemian region. The main objective is to prepare the instruments and proposals for the use of e-commerce tools for online sale in a particular hotel. In the theoretical part the concepts associated with areas of tourism, hospitality, marketing, internet, internet marketing and e-commerce are defined. In the practical part are evaluated results of a survey of usage of e-commerce tools in selected small and medium sized hotels within South Bohemia region. This is followed by characterization and description of the current state of the selected hotel, its comparison with similar subjects. Based on the information gained, last section contains appropriate suggestions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:175540 |
| Date | January 2014 |
| Creators | NEDOROSTOVÁ, Táňa |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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