Aim of the thesis is an analysis of marketing tools, their efficiency and benefits in the particular choosen company environment. Subject of exploration is a part of website tools and online direct marketing tools. In the theoretical part of the thesis are presented tools from a general perspective, which are extended by several expert opinions. Practical part is based on the theoretical knowledge and tools are analyzed in a particular company environment. Thesis conclusion contains efficiency and benefits evaluation of the using tools in a particular company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359311 |
| Date | January 2017 |
| Creators | Božejovská, Martina |
| Contributors | Přibil, Jiří, Váchová, Lucie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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