The thesis focuses on the applications of agile methodologies in actual business practice, especially in the marketing department. This thesis presents the theoretical foundations that describe the differences between the traditional concept of project management and agile methods. The other part consists of a comprehensive analysis of the current state of the company and the marketing department. The suggested part shows solutions of problems through the applications of agile methods that have been identified in the analytical part.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241305 |
| Date | January 2016 |
| Creators | Skoupý, David |
| Contributors | Zavadil, Miloš, Smolíková, Lenka |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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