This thesis deals with discount portals. The offer of terms that appear on the discount portal is very large,that´s why it has been narrowed down to only the restaurants.
The main objective is to define common and differing requirements (expectations) of discounts from customers who purchased discount vouchers and discounts from providers, which are, in the context of this thesis, restaurants. The thesis includes first introduction to the concepts of marketing to customers online.
Next, the central issue is the concept of discount portals. The practical part is an analysis of questionnaires from customers' discount portals and interviews with providers of discount offers. This is focused on restaurants that offer discounts compared to customers who buy the discount vouchers.
Finally, a comparison and contrast is made for the requirements of both parties. These results can serve in particular, to help new restaurateurs decide whether to offer discount portals and realize what to expect from it. This thesis can also serve permanent restaurant operators who are already on discount portals and act in their best interests to better satisfy customer expectations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:256753 |
| Date | January 2016 |
| Creators | Müllerová, Veronika |
| Contributors | Pilař, Ladislav, Zuzana, Zuzana |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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