This thesis deals with the processing of business plan of an optics shop for a limited liability company. The theoretical part focuses on description of the component parts of a business plan. The practical part is devoted to creating a business plan, especially to the business environment analysis, marketing mix, financial plan and risk analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124650 |
| Date | January 2010 |
| Creators | Heralecký, Jan |
| Contributors | Pevná, Jana, Dvořák, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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