The diploma thesis presents a proposal for improving the field of marketing of the internet auction system Aukce-Auction.cz, especially with focus on electronic marketing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222154 |
| Date | January 2009 |
| Creators | Kuchařík, Lukáš |
| Contributors | Bauer, Ivo, Dvořák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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