This thesis focuses on the definition of important terms in e-commerce for the proper functioning e-shop. It analyzes the current condition of an existing e-shop and on the basis of the weaknesses proposes a partial strategy for further promotion of trade.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224396 |
| Date | January 2014 |
| Creators | Ženatová, Eva |
| Contributors | Schwanzer, Roman, Luhan, Jan |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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