This study investigates the role of private regulatory initiatives, with a particular focus on the Boycott, Divestment, and Sanctions (BDS) Movement, in addressing governance gaps and promoting corporate accountability under human rights violations. The research examines how the BDS movement functions as a private regulatory entity, influencing business practices to adhere to human rights standards and ethical considerations. Using a qualitative methodology, the study analyses the case of Airbnb, exploring the firm’s response to BDS pressures and the underlying reasons for these responses. The theoretical framework draws on organisational legitimacy and institutional theories, highlighting how and why businesses navigate ethical, legal, and stakeholder pressures. The findings reveal that the BDS movement significantly impacts corporate behaviour by leveraging pragmatic legitimacy, including exchange and influence legitimacy, to drive compliance. The analysis demonstrates that companies respond to BDS demands based on an interplay of ethical considerations, stakeholder pressures, and the pursuit of legitimacy. This study also identified the limitations of relying solely on existing legal frameworks for corporate accountability and underscores the necessity of supplementary private regulatory initiatives. By providing a comprehensive examination of the BDS movement’s regulatory role and its implications for corporate governance, this research contributes to a deeper understanding of how civil society-driven efforts can shape business practices and promote ethical standards.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-533358 |
| Date | January 2024 |
| Creators | Salah, Mona |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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